As Adweek put it, in this TV commercial, "3 Girls Smash Gender Roles to Smithereens". We totally agree with company tagline - Disrupting the Pink Aisle! It's genius, no?
I recommend watching this commercial with your little girl. It's clever, so fun and weaves in a generational nostalgia with a very cool soundtrack. Remember Girls by Beastie Boys?
We love that there are women like Debbie Sterling, CEO of Goldie Blox who are championing Building Toys and the development of intelligence and ambition in little girls. We've got to look into stocking GoldieBlox in our shop. Now if we could only be in their next commercial!