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What makes a good toy?

posted on November 22 2012

 

What makes a good toy?


Kids will play with it again and again

Two things that every new parent can count on are 1. plastic and 2. noise. I wonder why so many people think that children want to be bombarded with loud plastic toys?

I mean babies are completely foreign to the world we live in, they arrive perfect and pristine, and everything excites them. Even the slightest change in light and sound attracts their attention. So toys don't have to be loud to be engaging.

So many mass marketed toys are a quick hit of colour and sound with little time spent thinking how to match a child's capacity to imagine. 

Being in the toy business makes us think about this a lot. We believe the best toys are the ones that gently coax children to engage and learn about the world around them. We think a company like Djeco, for example, spends a lot time thinking about design. That's only right you know. After all it's kids who have so much to teach us.

Ultimately a good toy allows the personality of a child to reveal itself, their curiosity and inventiveness to astound you. 

I'm often stepping over sleeping bunnies in my living room and listening to my daughter talk to them, "close your eyes, go to sleep" I wonder if she's holding up a mirror to me?

Need inspiration for a good Christmas gift? Here’s a few things we think kids and their parents might like.

Being in the toy business makes us think about this a lot. We've concluded that a good toy allows the personality of a child to reveal itself, their curiosity and inventiveness to astound you. The best toys are the ones that gently coax children to engage and learn about the world around them. We think a company like Djeco, for example, spends a lot time thinking about design. That's only right you know. After all it's kids who have so much to teach us.

 

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