MEET the DESIGNER - Boris Gratini of Nailmatic
posted on September 23 2016
Introducing Boris Gratini of Nailmatic who we had the pleasure of interviewing for our Meet the Designer series.
Name: Boris GRATINI
Marital status: Civil Union
Where are you from?
I am from a small town in France called “Les Rousses”
Where are you based?
I am based in Paris.
Describe your neighbourhood?
I live in a very pleasant neighbourhood, nearby one of the nicest park in Paris: « Les Buttes Chaumont ». I like to spend time there with a good book!
How do you see the world changing around you? What trends are you noticing?
The biggest trend I am noticing these days is the importance of new technologies in our everyday life, especially among young adults. They seem completely addicted to there smartphones!
These technologies are changing our way of consuming, communicating, and sharing things together.
Who are you?
I am a passionate person, always looking for a new challenge! I like to live my life to the fullest!
I couldn’t do it without my friends, whom I care about very deeply.
How do you feel about inspiring future little citizens of the world?
I feel that when we are lucky enough to live in a free country, we should enjoy every seconds of this freedom by trying to achieve our dreams and stand for our choices.
How did the idea for your business come about?
Nail polish has become very successful market. The idea was to separate it from the cosmetic industry to take it into the fashion industry. We wanted to be able to market an affordable, 100% made in France high quality product. We also had the intention of making nailmatic a very innovative brand, so we created the very first nail polish vending machine!
What were some of your biggest challenges in starting your business?
The biggest challenge was to get people on board with a crazy project like a nail polish vending machine! However, we were lucky to have a lot of opportunities to convince people to take part of the project.
What’s innovative about what you do? In terms of your craft, design or sourcing?
We have the responsibility towards our consumers to provide them with a completely harmless product, which is why it is 100% made in France, from the nail polish to the bottle and the packaging. The proximity with our suppliers allows us to bring human relationships into this project and to reduce transportations, as we are very much involved in the eco-friendly way-of-life.
How do you get the word out to get more fans?
The brand keep being innovative and keep launching new products that people talk about, especially on the social media: the nail polish vending machine, the kid range and the eco-friendly range for instance.
Can you name any celebrity followers?
From the beginning, we got support from Ines de la Fressange who tweeted that nailmatic was “the idea of the century”! We also had one from Garance Doré, a very influent French blogger: “Nailmatic, you complete me”.
What’s the best compliment you have ever been paid?
I often hear that nailmatic had become a very attractive brand and that more and more people were sharing our values, that’s really rewarding for me.
Managing a business and having a family is a lot of work, what’s your secret for staying organised?
I share my life with someone who is also working very much, so that makes it easier! We are really getting along on when to take a real break from work, like on weekends or on vacations.
But I am not going to lie, I am organised by nature! Even when I was young I would clean my room and sort my toys by colour!
What’s the best part of being your own boss?
I like being independent, taking responsibility for my own choices and taking my own risks.
What is unique about designing for children?
We strongly stand against making little girls into lolitas, it’s very important that our products stay in the craft and leisure category. The harmless characteristics of the products allow them to play on their own at no risks.
What are your future plans for your business / designs?
We have exciting product launch coming soon.
For the kids range, “La Rolette” which is a natural apricot-oil based glossy lipstick.
We are also developing a new water-based eco-friendly nail polish range for women.
What is your favourite smell?
I really love the smell of Lilac!
What’s your most treasured possession?
I have a thing for old cars; I drive a Spider Alfa Romeo during the weekends!
Where do you find inspiration?
I am very curious about everything. I like to travel and observe my environment; the shops, the people in the streets, the landscapes, etc.
How do you relax?
The practice of yoga helps me relax
Name other designers who you love and are inspired by:
I am inspired by the work of Ettore Sottsass and Hedi Slimane!
What single thing would improve the quality of your life immensely?
I think I could really benefit from a better stress management in my life.
What is something you have thought of which really should exist but it doesn’t yet?
It would be so great if we had teleportation!
What does a family heirloom mean to you? Can you give an example of something your family holds dear to their heart?
My family gave me their passion and love for work.
Recommend a piece of art that everyone should see because it can change your life:
Everybody should see the work of Caravage.