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We scour the earth for the best ideas in play. We specialise in unique, designer and artist-led toys and gifts. Products that celebrate imagination and individuality as unique as you are. Toys, ride-ons, plush dolls, books, games and puzzles with character. Cute as get out! Yes but some riddle our mind and others challenge our senses. They play with what we think we know about the world. Guiding families to discover new ways of looking at things. These magical moments are surprisingly educational. So yes our toys are fun and smart, and our mission great.

We're dedicated to bringing more creativity into the world

It turns out that the world is full of genius designers being super creative in the children's industry and they are hugely under represented in the mainstream. The toy aisles for so long have promoted a single minded world view so we started Little Citizens Boutique to shake things up.

At Little Citizens Boutique we're dedicated to raising open hearts and minds. If 80% of a child's personality is formed by the time they are 7 years of age, then this is a crucial time. We want to be a resource, a think tank, for empowering parents to be the guiding forces in a child's life not licensed characters.

We're constantly thinking about how to inspire unstructured play through toys that match a child's development stage. Unstructured Play is linked to Executive Function which is a higher predictor of a child's success than IQ.

Our research is looking into ways to inspire manual and physical dexterity, offline engagement and social interaction. We want to raise boys and girls to be both intuitive and empirical when needed. Our aim is to lay a foundation for fluency in STEAM (Science, Technology, Engineering, Arts and Maths) especially in girls as they start to turn off of maths as early as the age of six. By prioritising creativity, collaboration and problem solving we're thinking of skills that will be needed in the 21st century.

We're on a mission to bridge the current emotional and educational gaps. Through toy ideas in development as well as exciting collaborations we have big plans in the pipeline. We hope you'll join us on this journey.

Most importantly we hope to inspire parents to get on their hands and knees and play. Passing on what is good from the past into the future. Making lasting memories for our little citizens of the world.

We're building a community that is inspired about family life. Together we can absorb the excitement and energy when you put creativity at the centre of your life. 

That's Me!

about the founder

You could say I am a little mixed up, I'm half Argentine, half Venezuelan and have lived in many different cities that start with the letter B.

I put together the Little Citizens Boutique collection for families that enjoy more than one culture: explorers, migrants, expats, multilingual, nomads... usually that also means families who want less big brands and more creativity in their lives. Mixed up and curious families like mine.

My hope is that children can enjoy their innocence being surrounded by the best ideas that exist on the planet, blurring borders, without prejudice and be filled with curiosity and wonder for all sundry. When you think of your own childhood a hazy memory of textures and details were impressed on you, it is timeless, so more merino and less plastic please for the little citizens of the world!

"Every child is born an artist. The problem is how to remain an artist when we grow up"

- Pablo Picasso

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