Aden and Anais

As a young woman growing up in Australia, founder Raegan Moya-Jones was introduced to many traditional practices of motherhood. One of them in particular-- swaddling babies in generously sized, gentle muslin sheets-- amazed her. Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles helped keep babies comfortable. And, most importantly, the very act of swaddling seemed to build a bond between mothers and their babies. Raegan started aden + anais when she couldnt find the right swaddle for her kids. And within months of hitting the market, aden + anais swaddles starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry, and in stores around the country. Today, aden + anais, has brought the legacy of muslin together with fashion forward design to create a line of products that are as stylish as they are useful; and as simple as they are beautiful. Muslin will enchant you-- the way it looks, the way it feels, the way it worksit actually improves the lives of babies and their mothers no matter who they are or where they live.

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