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MEET the DESIGNER - Hello Shiso

posted on October 26 2012

We'd like to introduce you to Mimi Tsang the creative behind Hello Shiso's fabulous accessories for mother's and daughters.

"I have yet to meet a kid who wants to accessorize in greys and beiges!"

Introducing Mimi Tsang of Hello Shiso

Fashion accessories for mums and daughters


deciding whether to have a big 40th birthday party or not


Marital status



Name and number of children

Otis (7) and Bee (4)


Where are you based?

Berkeley, CA


Where are you from?

I was born in Taipei, Taiwan and raised in the US.


How did the idea for your Hello Shiso come about?

I’ve always wanted to have my own business, and started making things for my son after he was born.  I always intended to make things for both girls AND boys, but the girl stuff has taken off, and the more gender-neutral stuff has taken a backseat.  But I still dream!


Do you feel that you’ve got your work/life balance right?

Each year as the kids have gotten older and more independent, I’ve taken a little more time for my business, so this year, I’m feeling like I’m able to give my business more attention.  But I think it will always be a struggle, with each side needing more time and energy and I don’t think I’ll ever do it without a little guilt and anxiety. 


Do you ever wish you didn’t have a company to run and that you worked for someone else so you could leave your work in the office?



How do you think of motherhood?

It’s a huge juggle – adjusting to the changing needs of your kids, trying to balance your needs with theirs, or even just figuring out how loud to turn up the radio to drown out your kids’ fighting.  Sometimes I’m so focused on the hard work part that I need to remind myself of all the fun, silly parts – like dressing up my kids in kooky outfits or throwing guavas at my kids while they jump on the pogo stick.    


How have you changed since you became a parent?

I’ve realized that all those times when my Mom said, “Just wait until you become a Mom…”, she was right! 


What is unique about designing for children?

In some ways I have to step away from my own tendencies, which are minimal and neutrals-loving.  I have yet to meet a kid who wants to accessorize in greys and beiges!  So I try to focus on balancing my own modern aesthetic with fun, and always try to make something that I want to wear myself, so I try to stay away from an excess of pink. 

What's your studio like?


What are your future plans for your business / designs?

Boys!  I want to make some gender-neutral products that would be great for boys AND girls.  And I’d love to reach a more international audience (like yours!). 


What is your favourite smell?

chocolate chip cookies, straight out of the oven.


What’s your most treasured possession?

My engagement ring was made with a stone that was my grandmother’s before it was passed onto my mother.  I love the history and sentiment behind it, although would you believe that I’m terrible about remembering to put it on? 


When do you find inspiration?

In those rare quiet moments when your mind is just allowed to wander freely.


How do you relax?

I recently decided to read at night instead of surfing the internet, in the hopes that I would get more sleep.  Turns out I’m sleeping just as late! However, I have been finding that turning off all the screens in the house has been helping me feel more relaxed, if not better rested. 


What single thing would improve the quality of your life immensely?

A lot more sleep.  Or a helper monkey that could clean, cook, drive and tell jokes.


Out of all the things your child has now what will you save for the day they become parents themselves?

Oh, I’m a terrible packrat though I try to fight this tendency.  I’ve saved tons of things with sentimental value – clothes, toys, books, and lots and lots of artwork.  But I probably should toss those and just take videos of them doing naughty things or throwing tantrums. 


Mimi and her adorable family 




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